Exitus Lifestyle Review
One extremely effective yet low-cost marketing strategy that one could employ in growing your small business is to form alliance partnerships with non-competitive businesses absolutely need area. These can be companies that complement your business offerings or services yet they may not be in direct competition along with you.
Exitus Lifestyle Review
The first step is to consider the customer base that they serve. If their client base and your customer base are certainly one and the same and have a large overlap, then you have identified a complementary business. For example a hairdresser looking to target complementary businesses could examine photographers, wedding gown specialists, make-up and beauty businesses, clothing retailers, etc.
* You will have to identify as precisely that you can the characteristics of your common customers including their age, where they live, their income and spending habits. Start with your own (good) customer profile
* Decide which of the local nokia's you believe serve this customer base
* Prioritize each one of these businesses (1,2,3) based on which one represents the very best synergy with your business.
* Approach these lenders either via letter or personally to sound out the business owners.
Now naturally, not all business owners that you approach to offer this arrangement to will likely be open to it. But say from six that you approach more than likely two or three will see the potential and come on board. Here are the hairdresser for example. She may run a competitive sport with the first prize being a complete makeover.
The makeover includes a new hair style, new clothes outfit, make up, and to top it all off a glamour photo through the photographer. This photograph along with an advertorial (jointly funded by every business involved) could be featured in the local paper or used on flyers, brochures etc.
This place competition becomes a forum for all those businesses to promote and highlight their professional services and products. This is an effective and low-cost web marketing strategy. Some pointers for successful alliances:
* Start off slowly and build the relationship with your new alliance partners
* Draft a casual agreement on paper as to what is expected from the alliance
* Create an agreed schedule of promoting activities, commencing with an exchange of business cards being displayed in each businesses premises
* Progress to sharing the price of vouchers which include all the alliance businesses
* Test the strength of your marketing efforts (what is the return on investment?)
Don't underestimate the power of this simple marketing strategy. If you're in a business that has a lot of competition (hairdressers) then forming alliances and networks along with other non-competitive businesses effectively increases your subscriber base. It will also put you in front of your competition.